How Lengow engaged and connected partners with clients at its annual event

international e-commerce leaders
partners exhibiting

The challenge: Leverage a single event to connect partners, clients, prospects and collect data

Engage multiple e-commerce stakeholders
A platform offering a rare opportunity to target and engage prospects and clients. These include marketing and sales professionals, digital marketplace experts and high-level executives
Offer a better networking experience
Commercial partners need to find qualified leads before the event, meet them in-person at the venue and leverage these opportunities in the long run
Improve ROI to partners
The organizers expect to see more targeted networking to improve ROI for the companies that were present at the event - as well as for Lengow itself and collect data to measure its success

Lengow found in Swapcard a partner, instead of a provider

Networking and connections
936 new contacts made during the daylong conference
Lead generation and ROI
Each partners connected and met with 15 qualified people
Thanks to Swapcard we knew in advance who's participating and what their interests and needs are. That way, we could prepare our meetings in advance. I've met 10 prospective clients just this morning and we've already scheduled follow-up calls and meetings.

Guillaume Baratte

Senior Business Development Manager, France and Benelux, MakeMeReach
One day of networking this way equals 3 weeks of normal work. It's the first time that I've used Swapcard and this turned to be the most efficient and successful event platform I've ever used.

Justine Chambion

Product Specialist, Algolia

Solutions delivered

usage rate of the event platform
new contacts made by partners

For this 6th edition, Lengow Day is back with a central theme: "Go Beyond". It is with this vision in mind that Lengow chose Swapcard as a partner to enrich its event. The 2018 conference provided networking opportunities with 400 international resellers and e-commerce experts and needed a platform that could centralize both networking and logistics on the day of the event.
We created the right mix of business and networking with the help of the tool. On top of that, the Swapcard team was extremely helpful, available and always with a smile. A big thank you to everyone involved.

Nathalie Blond

Head of Communication, Lengow

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