GDC - Swapcard collaboration delivers a comprehensive data-led experience to 28,000+ attendees
The Game Developers Conference (GDC), hosted by Informa Tech, is the premier professional event in the gaming industry, dedicated to supporting game developers and advancing their craft.
This year, GDC returned to San Francisco with resounding success, attracting an attendance of over 28,000 professionals, including 1,000 speakers, 330 exhibitors, and 700 sessions.
The overwhelming success of this year’s conference is thanks in part to the collaborative relationship between the teams at Informa Tech and Swapcard. By leveraging Swapcard's data-focused platform, Informa Tech gained invaluable insights into audience engagement and behavior, enabling them to continually enhance the conference experience.
Attendees benefited from an intuitive mobile app that facilitated seamless registration, AI-powered networking, session management, and easy navigation. Exhibitors found value in Swapcard's user-friendly lead-scanning feature.
"I have loved working with Swapcard. They've been very helpful with everything. It's a very easy app to use. Definitely glad of the partnership and looking forward to more years of that."
Patrick Shields, Director of Customer Success, Informa Tech
Challenges
- Unite the GDC attendees with speakers, exhibitors, and sponsors
- Deliver a higher ROI to conference sponsors
Results
- An all-inclusive platform that featured lead scanning, meetings, chat, and more
- An intuitive app that encouraged everyone to set up engaging virtual profiles and stay connected
REsults
32,000 active app users
400,000 messages
22,000 meetings set
24,000 exhibitor bookmarks
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