Increasing Event ROI for World Football Summit
The fourth annual World Football Summit was hosted in Madrid, Spain.
This year, organizers enlisted Swapcard to make it easier for vendors and visitors to connect with one another, attend meetings, and stay ahead of event programming. The in-app map and scheduling features gave guests a paper-free tool for navigating the event.
Sponsors used Swapcard to scan guest badges to generate more leads with less effort and in less time. Swapcard simplified and improved the attendee experience, all while empowering exhibitors to generate a greater return for their sponsorship.
“Each year we’ve been changing app providers, until this year we finally found the right provider which has been Swapcard.”
Jan Alessie, Director, World Football Summit
Challenges
Simplify and Improve Attendee Experience
Allow visitors to prepare in advance, personalize their program, and access the event content.
Increase ROI for Exhibitors
Provide exhibitors with tools to help them find leads, book meetings, and boost their event ROI.
Results
Event Content in One Place
Swapcard gave visitors a platform with program info, exhibitor lists, interactive maps, and reminders for sessions and meetings.
Tools to Track Exhibitor ROI
Organizers incentivized exhibitors by selling packages with an in-app badge scanner and meeting scheduler to generate new leads.
“I’m very happy to say we’ve taken the right one! Swapcard is by far the best networking app I’ve seen for any event.”
Jan Alessie, Director, World Football Summit
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