State of Event Engagement — Volume 2

How to maximize engagement and revenue at your Association and Nonprofit event

As events look for sustainable revenue growth, the reality is that traditional sources like booth rentals and banner sales eventually hit a ceiling. We studied 500+ Association and Nonprofit events with 500K+ users across different event sizes and regions to identify the untapped potential in the digital layer and demonstrate how digital engagement can become a strategic revenue stream.

shapes

You'll discover how to:

  • Capture leads across the full event lifecycle: 50% of leads are generated before and after the event. Discover strategies to engage users earlier and extend lead generation.
  • Boost exhibitor ROI through integrated lead generation: 85% of exhibitor leads come from digital touchpoints, and combining them with Lead Capture drives 2.5x more leads. Learn how to monetize Lead Capture and other digital engagement features.
  • Maximize value from online booths: Virtual booths drive 44% of leads, but most aren’t fully completed. Discover practical ways to improve booth engagement and increase exhibitor satisfaction.
  • Drive higher networking ROI by starting early and using AI: 60% of networking happens before the event, yet nearly half of all requests go unanswered. Explore how AI-powered matchmaking can increase accepted connections by more than half.
  • Leverage content to increase sponsorships: 25% of digital leads come from session engagement. Learn how to transform those interactions into proof of value and price sponsorships accordingly.
Download the report
Fill out the form above.
Download the report