Event monetization software
Maximize event revenue with monetization tools
Unlock new revenue streams and enhance exhibitor ROI with comprehensive monetization features.
Let's talk event revenue
Maximize networking opportunities for valuable connections
Capture more high-value leads with instant tools
Find your best prospects faster using smart AI.
Qualify leads efficiently for improved sales results.
Seamless lead data integration for CRM efficiency.
Increase brand visibility on event homepage
Deliver targeted ads for higher audience engagement
Unlock premium sponsor exposure and event impact
Enhance exhibitor satisfaction & drive revenue with lead generation tools
Meetings & connections permissions
Put control in the hands of exhibitors, empowering them to manage interactions for more productive meetings and meaningful connections.
Target high-value meetings by customizing who can request connections, ensuring relevant interactions
Empower booth staff with tailored connection permissions, maximizing qualified lead capture and efficient networking
Control inbound connection requests to optimize exhibitor engagement and prioritize key opportunities
Offer tiered exhibitor access, providing premium sponsors with expanded visibility and exclusive engagement features
Lead capture for exhibitors
Give exhibitors the tools to capture, manage, and follow up with leads effortlessly, both onsite and online.
Capture leads by scanning badges or QR code, even in offline mode, through meeting and connection requests, and by in-app conversations
Enrich leads with custom forms and qualification fields to gather sales-ready data efficiently
Add detailed notes and tags to each lead, enabling personalized and effective post-event follow-ups
Access real-time lead data and centralized team reporting through the Exhibitor Center for optimal lead assignment and management
AI recommended leads
Gain access to an AI-curated list of top prospects based on attendee behavior, engagement patterns, and interest signals across the platform.
Identify and prioritize high-potential leads instantly, using AI to pinpoint attendees most likely to convert
Receive continuously updated, real-time prospect recommendations as attendee behavior evolves throughout the event
View automated, curated lead suggestions directly in the exhibitor dashboard, eliminating manual setup
Request meetings or capture leads directly from the AI-recommended list for immediate engagement
Exhibitor lead qualification
Enable exhibitors to identify, prioritize, and act on the most promising leads based on customizable lead insights.
Customize qualification fields to capture critical sales data like intent, budget, and timeline, at the point of contact
Prioritize the most valuable opportunities with real-time lead scoring and categorization during the live event
Enable seamless team collaboration with individual lead tagging and a consolidated, shared lead view for all reps
Export fully qualified leads instantly to your CRM, ensuring vital data travels with the lead for rapid sales outreach
Leads export & API Integration
Facilitate seamless transfer of lead data to exhibitors' CRM systems, ensuring timely follow-ups and data consistency.
See our integrations
Connect to popular CRMs—no custom dev work needed
Set up automated workflows to trigger actions like lead scoring, email sequences, or rep assignments in your CRM.
Instantly export leads
Download leads collected via badge scans, meetings, and AI recommendations—no waiting for post-event reporting.
Transfer lead qualification data
Retain and share lead qualification data, notes, and tags during export, giving sales teams full context for timely follow-up.
Boost sponsor satisfaction & event revenue through enhanced visibility options
Homepage Ads
Feature sponsors prominently on the homepage with branded visuals and text callouts. Drive booth traffic by linking ads to sponsor profiles. Track impressions and clicks to demonstrate ROI and optimize sponsor exposure throughout the event.
Advanced Banner Ads
Strategically place targeted banner ads across the platform, including homepage and session pages, to ensure consistent sponsor visibility. Utilize audience segmentation for relevant reach and track real-time performance to demonstrate clear ROI through tiered sponsorship packages.
Offer premium placements to sponsor and exhibitor for extra visibility
Sponsored content
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Boost sponsor reach with interactive sessions, prominent content banners, and a searchable on-demand library for lasting visibility
Interactive map enhancements
Drive sponsor visibility and booth traffic with branded map icons and highlighted premium zones for easy attendee navigation
Communication & engagement tools
Connect sponsors with engaged attendees using branded newsfeeds, emails, and targeted push notifications, delivering updates and offers
Exhibitor Showcases & marketplaces
Upgrade exhibitor profiles with premium features and monetize a product showroom with advanced, sponsor-driven displays
What you need to know about driving revenue with Swapcard
Event monetization refers to strategies and tools used to generate revenue from events, including sponsorships, exhibitor sales, lead generation, premium visibility, and curated buyer programs. It's essential for ensuring event ROI, offsetting costs, and increasing long-term value for organizers, exhibitors, and attendees.
Organizers can monetize B2B events through:
- Lead capture and qualification tools for exhibitors
- Sponsored content and banner ads
- Hosted buyer programs
- Homepage ads and premium listings
- On-demand libraries and product showrooms
- Data and analytics packages sold to partners
- Platforms like Swapcard streamline all of these into one cohesive, monetization-ready system.
Swapcard offers:
- AI-powered lead generation for exhibitors
- Lead capture via QR scans and badge scanning
- Exhibitor lead qualification with CRM exports
- Homepage and banner ad placements for sponsors
- Sponsored sessions, content, and email campaigns
- Hosted buyer meeting programs
- Advanced analytics and reporting to prove ROIT
These tools empower organizers to deliver revenue-driving opportunities across every part of the event journey.
Exhibitors can boost ROI by:- Using real-time lead capture tools on mobile
- Qualifying leads with custom fields and notes
- Accessing AI-recommended leads based on attendee behavior
- Exporting leads directly to CRMs (e.g., Salesforce, HubSpot)
- Participating in hosted buyer programs for guaranteed meetings
Swapcard enables all of these strategies in one place.
High-performing sponsorships include:
- Homepage ad takeovers
- Session or content sponsorships
- In-app banner ads and push notifications
- Premium exhibitor profiles and product showrooms
- Sponsored email campaigns and newsfeed posts Swapcard allows organizers to offer these with full analytics and performance tracking.
Hosted buyer programs match qualified buyers with exhibitors for guaranteed, pre-scheduled meetings. This delivers high ROI for sponsors and exhibitors and allows organizers to charge premium rates for curated access to top buyers. Swapcard’s built-in meeting tools support this end-to-end.
Absolutely. Swapcard supports monetization across in-person, virtual, and hybrid formats through:
- Virtual booth upgrades
- Sponsored digital sessions and on-demand content
- Lead capture and qualification in real-time
- Virtual product showrooms
- Sponsored banner and homepage visibility
Yes. Exhibitors can export leads to platforms like Salesforce, HubSpot, or via Zapier. All captured lead data—including tags, notes, and qualification fields—is included for faster, smarter sales outreach post-event.
Success is measured by:
- Total revenue from sponsorship and exhibitor sales
- Exhibitor lead volume and quality
- Engagement rates with sponsored content and ads
- Attendee-to-exhibitor conversion rates
- Retention of premium sponsors across events
Swapcard provides real-time dashboards and detailed analytics to help you report and optimize monetization strategies.
Not at all. Monetization strategies can benefit events of all sizes. Smaller events can offer targeted sponsor placements, curated lead generation, and focused brand visibility, all of which Swapcard can support.
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