How the OECD Forum engaged senior policy makers from 66 countries
The OECD: When growing globally means going digital
In 2018, Swapcard supported the OECD Forum for the first time. This prestigious international conference brings together heads of state and policy shapers from all over the world.
Our clients looked for the best tool to network and exchange in the context of an open discussion of global initiatives and solutions. We delivered exactly that.
Through the event app, 4,000 participants from 131 countries could highlight speakers and bookmark relevant sessions. With these functions in place, attendees could create their journey. Memorable experiences and interactions resulted in better networking and long-term relationships.
"It was very important for all the program and speaker information to be easily accessible and well-presented. The information was evolving all the time, but customizing and branding the app was easy. Swapcard’s team was flexible and supported us on everything we needed."
Katrina Baker, Events Coordinator OECD
Challenges
Spark discussions and propose solutions to major problems
When the world's thought leaders contribute expertise and knowledge, organizers must engage a high-level audience
Gather and connect policy shapers and thought leaders
Partners, participants and 39 exhibitors expect to network and exchange over 2 days and beyond
Results
Memorable experiences
10.6 sessions attended by participants who designed their own program (mean)
In-person interactions
93% of active users on the app created their own schedule
"For us, as partners, this is really an opportunity to participate in the sessions, get to network and meet some new people. I’ve been using it constantly to check the agenda, see what’s going on, and see who’s speaking."
Mohammed Mostafa, President, AIESEC France
REsults
54% attendees active
100% bookmarked sessions were attended
93% created personal schedules
10.6 sessions attended by users who created their own program
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