Success Stories

How the OECD Forum engaged senior policy makers from 66 countries

Solution
Networking & Engagement
Organizer Type
Associations
Location
Europe
Event Size
4,000 participants (131 countries)
No. of exhibitors
~39 exhibitors

The OECD: When growing globally means going digital

In 2018, Swapcard supported the OECD Forum for the first time. This prestigious international conference brings together heads of state and policy shapers from all over the world.

Our clients looked for the best tool to network and exchange in the context of an open discussion of global initiatives and solutions. We delivered exactly that.

Through the event app, 4,000 participants from 131 countries could highlight speakers and bookmark relevant sessions. With these functions in place, attendees could create their journey. Memorable experiences and interactions resulted in better networking and long-term relationships.  

"It was very important for all the program and speaker information to be easily accessible and well-presented. The information was evolving all the time, but customizing and branding the app was easy. Swapcard’s team was flexible and supported us on everything we needed."
Katrina Baker
, Events Coordinator OECD

Challenges

Spark discussions and propose solutions to major problems

When the world's thought leaders contribute expertise and knowledge, organizers must engage a high-level audience

Gather and connect policy shapers and thought leaders

Partners, participants and 39 exhibitors expect to network and exchange over 2 days and beyond

Results

Memorable experiences

10.6 sessions attended by participants who designed their own program (mean)

In-person interactions

93% of active users on the app created their own schedule

 "For us, as partners, this is really an opportunity to participate in the sessions, get to network and meet some new people. I’ve been using it constantly to check the agenda, see what’s going on, and see who’s speaking."
 Mohammed Mostafa, President, AIESEC France
Published on
May 1, 2018
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REsults

54% attendees active

100% bookmarked sessions were attended

93% created personal schedules

10.6 sessions attended by users who created their own program

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Turn insights into action—see how to create engaging event experiences.

Swapcard team at an event showcasing the platform