Unlocking the power of data: Informa Tech and Swapcard
The Game Developers Conference (GDC), hosted by Informa Tech, a renowned event empowering game developers and their craft, returned to San Francisco in March 2023 with an extraordinary turnout, attracting double the registered attendees, over 1,000 speakers, 330 exhibitors, and 700 sessions.
Recognizing the importance of data-driven decision-making, Informa Tech partnered with Swapcard to streamline event data and extract valuable insights. Swapcard's data-collection capabilities saved the Informa Tech team two weeks of laborious manual work, ensuring accurate and comprehensive metrics for GDC.
By leveraging the power of data analysis, organizers gained a better understanding of the attendee journey, allowing them to fine-tune strategies and enhance the conference experience year after year. This information not only measured success and increased ROI but also fostered stronger connections among attendees, exhibitors, and sponsors.
"Swapcard's data collection platform has saved my team about two weeks of work per event."
Patrick Shields, Director of Customer Success, Informa Tech
Challenges
- Gaining a holistic understanding of the GDC attendee journey
- Streamlining the process of receiving, interpreting, and delivering data to sponsors
Results
- A data-driven platform providing clear and actionable insights for the entire conference
- An all-in-one app seamlessly tracking each attendee's journey from registration to networking and beyond
REsults
32,000 active app users
400,000 messages
22,000 meetings
24,000 exhibitor bookmarks
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