Guaranteeing a Smooth Registration for Informa Tech’s GDC
The Game Developers Conference (GDC), hosted by Informa, is the game industry’s premier event for championing developers and the advancement of their craft.
GDC returned to San Francisco in March 2022 as the city’s largest in-person event in over two years. When a complex event like the GDC returned to in-person in 2022, a smooth registration process was a key component for success.
Swapcard’s registration helped streamline and simplify a complex registration process at GDC, giving organizers peace of mind knowing that there was a team of experts taking care of everything. Swapcard worked closely with Informa Tech to create an all-in-one solution that handled every aspect of the event including lead capture capabilities and session scanning for attendees and exhibitors. Attendees had everything they needed in one place to seamlessly and safely enjoy the GDC experience.
“We knew in-person was coming back and that’s where Avolio by Swapcard and Informa Tech kind of combined forces, so to speak, to create one solution for us.”
Christina Corrado, Director of Registration Operations, Informa Tech
Challenges
In-Person and Virtual Experiences
Provide the virtual and in-person audience with the full GDC experience.
One Platform for Everything
Find a centralized solution custom-built for Informa Tech.
Results
All-Inclusive Event for All Attendees
Swapcard’s all-inclusive event experience provided tangible benefits for in-person and virtual attendees.
Single-Source Platform
The Swapcard platform handled registration, networking, wayfinding, session scanning, and more.
“Prior to the pandemic, we had two vendors and we were really looking to streamline systems, platforms, and vendors to create a better attendee experience, but also be more efficient across all of our events.”
Christina Corrado, Director of Registration Operations, Informa Tech
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