SOAHR Achieves 85% Usage Rate with Virtual Event
SOAHR is an annual conference dedicated to staying on the cutting edge of human resources and people management.
Organized by SHRM-Atlanta (Society for Human Resource Management), and traditionally an in-person gathering, SOAHR 2020 successfully transitioned into an online only event where organizers saw an 85% usage rate of the branded platform.
The theme of Unleash the Future resulted in a fully virtual networking experience that started before the event even began and continued well after it was over, with a dedicated Swapcard support team available the whole time.
Challenges
Replicate the Same Experience OnlineSince the event was initially a physical event, it was vital to replicate the same experience in a virtual way.
Platform to Reflect Brand Identity
The SOAHR team was looking for a platform that could adapt to the event's brand identity and meet its needs.
Results
Branded Web-App
Swapcard adapted to the branding of the event by customizing the colors and typography of the platform.
An Engaging Streaming Tool
Live discussions during webinars with Q&A and polls to keep attendees engaged.
“This very intuitive and responsive platform helped to make our virtual conference a success!”
Teela Jackson, Past President, SHRM-Atlanta | SOAHR MC
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