Why 93% of Exhibitors at Viva Technology Used Swapcard to Collect Leads
A growing partnership: 3 years, more than 250,000 attendees
In previous editions of Viva Technology attendees and exhibitors told us they expect improved networking and a better UX. We listened. We agreed. We worked hard to upgrade our users' experience.
So we upgraded the matchmaking algorithm to make sure everybody gets the best opportunity to connect with the right people, content, and brands before, during and after the event.
We also introduced smart chatrooms and messaging with the aim of connecting faster and easier than ever before. Moreover, the organizing team could inform attendees on any last-minute changes to the program with real-time updates and push notifications.
"I don’t want to waste time on meeting random people. With the app, I plan in advance, I look at who’s going to be around, which startups are exhibiting, who has on their profile the right keywords."
Morgane Suignard, Corporate Relations Manager, Techstars Paris
Challenges
Increase exhibitors' visibility and lead generation
Commercial partners, sponsors and exhibitors expect to get their investment worth: meet the right people and save time.
Navigate a busy space and make the most of a rich program
Participants need to easily locate and attend the keynotes, panels and demos that are best suited for them.
Results
Increased opportunities for lead generation and ROI
Exhibitors connected and met with 58,266 people throughout the event.
Upgraded matchmaking algorithm for better results
The number of new contacts made between attendees and exhibitors jumped by 42% year-by-year.
"I met 30 investors and potential customers, and now I can stay in touch with them. For me, this is amazing value."
Nicola Garzaniti, Co-founder, Golbriak Space
REsults
1,800 startups pitched & presented
124,354 new connections
89,087 conversations
42% year-over-year contact growth
58,266 exhibitor meetings and leads
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