Vincenzaoro and Swapcard deliver exhibitor success
Vincenzaoro 2024: Record Exhibitor ROI
Vincenzaoro 2024, organized by IEG, continues to shine as the premier event for the jewelry and goldsmithing industry, bringing together global professionals to collaborate, innovate, and celebrate luxury.
The 70th anniversary show was a spectacular success, drawing over 1,300 exhibitor brands and attracting a 60% international audience from over 141 countries around the world.
A key contributor to the event’s success was the collaboration between IEG and Swapcard. Swapcard's innovative, data-driven platform provided valuable tools that helped exhibitors maximize their ROI, enabling IEG to deliver on the high expectations of their stakeholders.
Attendees enjoyed a seamless event journey powered by a user-friendly mobile app offering streamlined registration, personalized networking through AI recommendations, session scheduling, and efficient navigation. Exhibitors especially appreciated the extra visibility and meeting scheduling capabilities they gained from the mobile event app.
“Using Swapcard for our exhibitors is really important to maximize their return on investment.”
Stefania Favaro, Digital Product Manager Jewellery & Fashion Division IEG
Challenges
Demonstrate ROI
Help exhibitors achieve their business goals
Make networking easy
Connect a global audience from 141 countries
Results
Great user experience
An intuitive app that streamlined networking and drove attendee engagement
Tools that deliver
A comprehensive platform offering lead scanning, meeting scheduling, and exhibitor visibility
"It's a fantastic hub. We are so thankful to the Vincenzaoro organizers. By the app, we can communicate quickly with our clients, and our clients can actually find us out and quickly see our profile."
Gino Di Luca, Owner, Cameo Italiano
REsults
25,000 event app downloads
165,000 exhibitor profile views
6× more exposure for opted-in booths
10× more contacts collected by exhibitors
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