SOAHR Achieves 85% Usage Rate with Virtual Event
“Thanks, Swapcard for helping to make our SHRMA-Atlanta SOAHR such a huge success. Your interactive technology platform created a unique and engaging experience for all of our attendees.”
Patrick Lynch
President-Elect, SHRM-Atlanta
SOAHR is an annual conference dedicated to staying on the cutting edge of human resources and people management.
Organized by SHRM-Atlanta (Society for Human Resource Management), and traditionally an in-person gathering, SOAHR 2020 successfully transitioned into an online only event where organizers saw an 85% usage rate of the branded platform.
The theme of Unleash the Future resulted in a fully virtual networking experience that started before the event even began and continued well after it was over, with a dedicated Swapcard support team available the whole time.
85%
usage rate
900+
attendees
17,000+
messages sent
5,000+
connections made
The Challenges
🎨 Platform to Reflect Brand Identity
The SOAHR team was looking for a platform that could adapt to the event's brand identity and meet its needs.
💻 Replicate the Same Experience Online
Since the event was initially a physical event, it was vital to replicate the same experience in a virtual way.
The Results
📱 Branded Web-App
Swapcard adapted to the branding of the event by customizing the colors and typography of the platform.
🥳 An Engaging Streaming Tool
Live discussions during webinars with Q&A and polls to keep attendees engaged.
Past President, SHRM-Atlanta | SOAHR MC
Watch a recap
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