Transitioning Global Industrie Connect From In-Person to Online
The Global Industrie organizing team wanted to provide an engaging, valuable experience to their exhibitors with an all-in-one platform that captured all their data and ROI in real time.
Organizers made the decision to become data-driven and it paid off.
Our support team accompanied them from inception to execution and even beyond, throughout the transition to virtual and the training for speakers and organizer staff. We provided them with a dedicated project manager as well as a tech manager to ensure they had everything they needed to pull off a successful online event.
Challenges
Give Power Back to Exhibitors
Exhibitors needed a marketplace to showcase their items.
A Multilingual Platform
As an international trade show, Global Industrie needed a platform that could support multiple languages.
Results
An Innovative Exhibitor Marketplace
Swapcard worked with Global Industrie to create an innovative marketplace, plus meeting opportunities and a wishlist for attendees.
An Engaging Streaming Tool
Live discussions during webinars with Q&A and polls kept attendees engaged.
“Our transition from physical to virtual was very quick. We instantly knew we had to find out which features Swapcard offered to organize a digital event.”
Marjorie Barret, Communications Manager, GL Events Exhibition
REsults
18,500 discussions created
500 scheduled meetings
Rapid pivot to virtual
Data-driven approach
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