Why Focusing on Attendee Engagement Improves Exhibitor ROI
April 2nd - 2 PM CEST | 2 PM EDT
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What you'll learn
1. Learn from a practical example how actionable steps elevated attendee engagement while focusing on fundamental principles and small yet impactful changes.
2. Understand why the organizer made the critical shift from focusing on exhibitor ROI to prioritizing attendee engagement and how this benefitted all stakeholders.
3. Gain insights into real results and how the organizer used data to track engagement metrics, adapt strategies, and demonstrate the ROI of digital engagement initiatives.
Transcript
Insights from 2,000+ Events: Explore key learnings from our research into engagement trends across trade shows, exhibitions, and conferences. AI Technology and Engagement Patterns: Discover the technologies and behaviors that drive meaningful connections and lead generation.
About the Experts
Nina Bourotte
Strategic Account Manager at Swapcard
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Nina Bourotte started her career with POKEN and VISIT by GES, before joining Swapcard in late 2020 amidst a significant industry crisis. Her expertise and enthusiasm quickly set her apart, propelling her to a prominent role in the Strategic Account Management team within just a few years.
Being in the event tech industry for nearly a decade, she’s worked alongside international organizations, including the OECD, the Olympic Committee, and Veterans associations.
From NFC engagement platform to registration & onsite services providers, Nina possesses a comprehensive understanding of the organizer/visitor/exhibitor journey and is well-equipped to guide us into the future.
Katrina Majeske
Registration Manager at Swapcard
Katrina is an event professional with 5+ years of Registration Management experience. From small-scale digital events to large-scale in-person exhibitions, Katrina has managed the end-to-end logistics of how to ensure registration runs as smoothly as possible to run successful events around the globe.
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