Amplifying The Gathering’s Branding with Increased Event Engagement
The Gathering is a Forbes top-rated business and marketing conference with a strong, defiant brand.
More than an event, it is a collective experience bringing together industry leaders in a close-knit environment to exchange timely knowledge and make high-level connections. Swapcard helped The Gathering effectively grow their elite brand thanks to its intuitive and easily-customizable platform.
With 1,000 in-person and 5,000+ virtual leaders attending The Gathering to learn from some of the world’s bravest brands, organizers needed an event technology partner that would understand their unique needs. The Gathering chose to partner with Swapcard, knowing that our team had the technology and experience that they needed to successfully adopt a hybrid model.
The Gathering went deeper than a simple partnership; the relationship built between Swapcard and the Gathering was based on a common understanding that together they would be able to deliver an exceptional experience for everyone involved.
“To this day, I tell everyone about Swapcard because I am beyond grateful for that experience, how the team and the platform gave us so much confidence, was so reliable and I was just absolutely blown away and grateful for that.”
Stephanie Thompson, President, The Gathering Summit
Challenges
Build Brand Awareness
The Gathering required a technology partner that would elevate their brand awareness.
Customizable Platform
A platform to provide an immersive and fully-branded experience for their hybrid audience.
Results
Whitelabel Platform
Swapcard’s customizable platform helped The Gathering build a strong sense of community around their brand.
Engagement Rates Skyrocketing
Increase of in-app engagement saw both audiences interacting and making high-level connections.
“Every bit of feedback that we’ve given from a positive perspective was taken and taken seriously and explored. And, you know, we worked together to find solutions. So there was nothing that we couldn’t solve together.”
Stephanie Thompson, President, The Gathering Summit
REsults
3,000 in-app messages
1,900 connection requests
69,000 event clicks
Strong brand customization
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