Success Stories

Spearheading Digital Transformation For This Food Service Trade Show

Solution
Networking & Engagement
Organizer Type
Trade Shows & Exhibitions
Location
Europe
Event Size
80+ speakers
No. of exhibitors
950 exhibitors

SIGEP, organized by the Italian Exhibition Group, is the largest trade show in Europe for the artisanal gelato, pastry, bakery, and coffee world.

In 2022, they went all-in on offering a digital experience for their virtual audience and achieved better-than-expected results. Swapcard’s intuitive event technology was central to revolutionizing this traditional in-person trade show, drawing in a large international audience and improving exhibitor ROI.

Learn how SIGEP leveraged Swapcard’s all-in-one platform to engage attendees and communicate with international exhibitors, all while tracking relevant data to guarantee leads and attract new target customers.

“A full digital event was something revolutionary. The digital dimension helped us to attract exhibitors and let the visitors taste the show before the opening.”
Flavia Morelli
, Group Exhibition Manager, Food & Beverage Division, IEG

Challenges

Delivering an Immersive Dual Experience

Giving both virtual and at-home attendees an engaging and memorable food show experience.

Building Anticipation Around the Show

A pre-show marketplace to give exhibitors a taste of the show before its opening.

Results

Engaging Sessions for Global Audience

High-capacity sessions with in-person speakers and international attendees interacting simultaneously.

Active Marketplace Delivering ROI

Exhibitors and sponsors able to connect with potential leads and follow-up on networking requests.

“And now, I can’t imagine the physical trade show without the support of the digital dimension.”
Flavia Morelli, Group Exhibition Manager, Food & Beverage Division, IEG
Published on
June 20, 2022
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REsults

3,000 scheduled meetings

50 sponsors

Large international audience

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Turn insights into action—see how to create engaging event experiences.

Swapcard team at an event showcasing the platform