NAMM Delivers a Successful Data-Driven Event
The NAMM Show is one of the largest trade shows in the world for the music, sound and live events industry.
In 2022, they came back to sunny Anaheim, California for their triumphant return to in-person. In 2021, NAMM created the online-only Believe in Music edition of the show and carried over those online elements in 2022 with NAMM Show+, a supplemental digital experience also powered by Swapcard.
The NAMM Show team took full advantage of Swapcard’s comprehensive data insights to deliver an overwhelmingly successful smart event for their attendees, exhibitors, and sponsors.
“Through the Swapcard platform, we can identify attendee personas and understand who they are and what they are most interested in, and really serve them content that’s relevant to their community.
Andy Tompkins Director of Marketing & Communications
Challenges
Gain Relevant Data Insights
An in-depth breakdown of data to inspire future iterations.
Streamlined Lead Capture Experience
Lead capture data collection capabilities of in-person events with digital elements.
Results
A Data-Centric Event Platform
Swapcard’s event platform delivered a thorough collection of data representing every element of the show.
Comprehensive Lead Capture Access
Up-to-date real-time lead capture data always available through the event platform to benefit sponsors and exhibitors.
“Swapcard’s real-time data insights help us ascertain who’s on the platform, what they’re using, and allows us to send targeted messages and opportunities that are customized to their fields.”
Andy Tompkins, Director of Marketing & Communications
REsults
40,000 networking contacts made
11,000 messages exchanged
7,000 connection requests
16,000 active platform users
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