Two Events, One App, Almost 400,000 Connections Made at GITEX

“The biggest challenge is probably to make sure that the exhibitors leave the event happy, which means leads. Before, we didn't have an on-time live lead capture activity, and this year we solved that with Swapcard partnership."

Firat Aktas

Marketing Director, Brand Innovation & Communication at Dubai World Trade Centre (organizer)

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In-Person

•

Trade Shows & Exhibitions

With event-specific ticket permissions, Swapcard handled the rules and access of two simultaneous events.

The Dubai World Trade Centre used Swapcard to support GITEX for the event's 39th year, which hosted more than 100,000 people. Thanks to Swapcard, attendees and exhibitors from two parallel events confirmed 4,508 meetings and exhibitors gained a lot of new contacts. The myriad meetings and connections were driven by Swapcard's AI and its simple scanning feature.

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As a two-part event, Swapcard also helped enforce specific conference rules: standard ticket holders could not cross to the next event but VIPs were able to seamlessly cross back and forth between both programs — all thanks to Swapcard's in-app rules.

391,341

connections made

4,508

meetings confirmed on the app

179,000

badges scanned

4,500+

exhibitors

The Challenges

📱 Increase usage & downloads rates

A larger network leads to greater possible interactions. The challenge is sparking enough app downloads.

⚡️ Give more power to exhibitors

Successful exhibitors turn into recurring sponsors - their success starts with having the right tools.

The Results

👾 A smart platform for your smart event

Swapcard facilitated around 400,000 new connections using AI-powered profile suggestions.

🤩 The best experience gives you the best usage rates

Swapcard tripled the number of app downloads from the previous edition.

We use this app for scanning our customers' information, and each business unit has a different type of product, so the app helps us identifying which customer is related to which business.

Kawai Masayuki

General Manager, Mitsubishi Electric (exhibitor)

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