Guaranteeing a Smooth Registration for Informa Tech’s GDC

“We knew in-person was coming back and that’s where Avolio by Swapcard and Informa Tech kind of combined forces, so to speak, to create one solution for us.”

Christina Corrado

Director of Registration Operations, Informa Tech

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Hybrid

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Conferences

The Game Developers Conference (GDC), hosted by Informa, is the game industry’s premier event for championing developers and the advancement of their craft.

GDC returned to San Francisco in March 2022 as the city’s largest in-person event in over two years. When a complex event like the GDC returned to in-person in 2022, a smooth registration process was a key component for success.

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Swapcard’s registration helped streamline and simplify a complex registration process at GDC, giving organizers peace of mind knowing that there was a team of experts taking care of everything. Swapcard worked closely with Informa Tech to create an all-in-one solution that handled every aspect of the event including lead capture capabilities and session scanning for attendees and exhibitors. Attendees had everything they needed in one place to seamlessly and safely enjoy the GDC experience.

15,000

attendees both in-person and online

7,500+

connections made via Swapcard’s app

12,000+

unique platform users

60,000+

messages exchanged via Swapcard’s platform

The Challenges

🛠 One Platform for Everything

Find a centralized solution custom-built for Informa Tech.

🎥 In-Person and Virtual Experiences

Provide the virtual and in-person audience with the full GDC experience.

The Results

💪 All-Inclusive Event for All Attendees

Swapcard’s all-inclusive event experience provided tangible benefits for in-person and virtual attendees.

1️⃣ Single-Source Platform

The Swapcard platform handled registration, networking, wayfinding, session scanning, and more.

“Prior to the pandemic, we had two vendors and we were really looking to streamline systems, platforms, and vendors to create a better attendee experience, but also be more efficient across all of our events.”

Christina Corrado

Director of Registration Operations, Informa Tech

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