Swapcard Introduces Promo Codes to Streamline Event Registration for Associations & Exhibitions

Swapcard, a leading event engagement platform, today announced the launch of its new Promo Codes feature designed specifically for association events, trade shows, and conference organizers. This addition to the Swapcard platform addresses critical challenges faced by event professionals seeking to implement effective promotional strategies while maintaining control over the registration process.

The new functionality allows organizers to create customized promotional codes directly within the Swapcard Studio interface, eliminating the need for separate systems or complex integrations. Event teams can now define specific discount types, set precise validity periods, and establish usage limitations tailored to their marketing objectives.‍

“We are thrilled to introduce Promo Codes, a significant milestone in Swapcard's commitment to delivering a world-class registration system within its engagement platform, removing the need for extra integrations and ensuring a seamless attendee experience,” said Godefroy des Francs, Chief Product Officer at Swapcard.

Industry research indicates that event organizers are always seeking new ways to innovate and enhance their marketing strategies. By integrating our newly released Promo Codes with our seamless ticketing process, organizers can unlock a range of customized pricing options for both public and private ticket offerings—providing greater flexibility and value for their audiences.

‍Key features of Swapcard Promo Codes include:

• Ease of Use: An intuitive interface within the Swapcard Studio simplifies the creation and management of promo codes.
• Customization: Organizers can tailor codes with specific discount types, expiration dates, and audience-specific rules.
• Targeting: Codes can be applied to all tickets or restricted to specific categories, maximizing impact.
• Real-time Insights: Track redemptions and attendee data in real time to evaluate campaign performance and make informed decisions.

Swapcard Promo Codes eliminate the complexities associated with traditional promotional tools, allowing organizers to efficiently manage targeted campaigns and optimize their registration process. This new feature reinforces Swapcard's commitment to providing innovative solutions that empower event professionals.‍

About Swapcard‍

Swapcard is the leading event engagement platform for associations, trade shows, and conference organizers. It enhances attendee engagement, maximizes exhibitor ROI, and drives event revenue growth with AI-powered capabilities and an intuitive interface. By turning event data into actionable insights, it streamlines event operations and unlocks new revenue opportunities. Designed for organizers, exhibitors, and attendees, and with global reach and enterprise-level support, Swapcard has powered over 10,000 events for industry leaders like PCMA, NAVC, IAAPA, Informa, and Koelnmesse, turning event engagement into revenue. For more information, visit www.swapcard.com and follow us on LinkedIn.