Pricing plans that fit your event goals

Elevate event engagement & drive better outcomes—with one flexible platform.

Currency
Total number of attendees for all your events?
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Starter

Self-serve plan for events up to 1,000 attendees.

Starting at
€490 /year
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See Features
200 Attendees included (up to 1,000)
5 Exhibitors included (Limit 30)
What's included:
Basic self-serve registration
1 community
30+ Native integrations
i
Unlimited admins & event managers
Web, iOS & Android apps
24/7 support (email/chat)
200 Attendees included
5 Exhibitors included (up to 30)
Unlimited events
What is included:
Basic self-service registration
1 community
30+ Native integrations
Unlimited admins & event managers
Web, iOS & Android apps
24/7 support (email & chat)

Professional

For events up to 10,000 attendees.

Starting at
€3,990 /year
Let's talk
See Features
1,000 Attendees included (up to 10,000)
10 Exhibitors included (up to 100)
What's included:
Everything in Starter +
Onboarding & consulting
Unlimited meeting rules
i
Unlimited homepage ads
High-quality video storage
Analytics exports
Dedicated Success Manager
1,000 Attendees included
10 Exhibitors included (up to 100)
Unlimited events
What is included:
Everything in Starter, plus:
Onboarding & consulting
Unlimited meeting rules
i
Unlimited homepage ads
High-quality video storage
Analytics exports
Dedicated success manager

Enterprise

For events with unlimited attendees, and multiple events.

Custom
Let's talk
Unlimited attendees (custom)
30 Exhibitors included
Unlimited events
What is included:
Everything in Professional, plus:
Advanced exhibitor services
Multiple communities
Eligibility for custom integrations
Eligibility for indoor positioning + geofencing notifications
Security review & MSA support
i
See Features
Unlimited attendees (custom)
30 Exhibitors included
What's included:
Everything in Professional +
Advanced exhibitor services
Multiple communities
Eligible for custom integrations
Eligible for indoor positioning + geofencing notifications
Security Review & MSA Support
Recommended
Our packages combine licensing fees with per-user rates for attendees and exhibitors.
Over 4,000+ leading trade shows & conferences leveraged Swapcard's powerful engagement features

Capabilities you need to build an immersive event experience that drives revenue growth

Event engagement

AI matchmaking & networking

Exhibitor & attendee meetings

Newsfeed, discussions & notifications

Multimedia content

Registration

Tickets & payments

Forms & conditional logic

Check-in & badges

Website & embeddable widgets

Community

Manage recurring events

Community engagement hub

Education portal

Branded apps & communications

Elevate event engagement & drive better outcomes

Large trade shows used Swapcard to generate 7.5x more leads for their sponsors.

Compare plans & features

USAGE

Number of Events

Unlimited

Number of Attendees Included (per year)

200/year

Attendee Volume Limit

1,000/year

Number of Exhibitor Included (per year)

5/year

Exhibitor Volume Limit

30/year

SECURITY & ACCOUNT ADMINISTRATION

Organizer Studio with unlimited number of seats

SOC 2 Type 2 Compliant

i

ISO27001 certification

i

GDPR Compliant

i

Security Review & MSA Support

Support Services

OPTIONAL ADD-ONS - PRICES VARY PER PLAN

Additional Attendees

$

Additional Exhibitors

$

Mobile Branded App
Powered by Swapcard Mentions

i

$

White Label App
No Swapcard Mentions

i

Session Tracking and Access Control

i

$

Swapcard Go: On-site hardware and equipment

i

$

AI Smart Meeting Generator

Advanced Banner Ads

Exhibitor Lead Capture

$

Exhibitor Lead Qualifiers

Interactive Floor Plan

Indoor positioning + geofencing notifications

i
USAGE

Number of Events

Unlimited

Number of Attendees Included (per year)

200/year

Attendee Volume Limit

10,000/year

Number of Exhibitor Included (per year)

10/year

Exhibitor Volume Limit

100/year

SECURITY & ACCOUNT ADMINISTRATION

Organizer Studio with unlimited number of seats

SOC 2 Type 2 Compliant

i

ISO27001 certification

i

GDPR Compliant

i

Security Review & MSA Support

Support Services

$

OPTIONAL ADD-ONS - PRICES VARY PER PLAN

Additional Attendees

$

Additional Exhibitors

$

Mobile Branded App
Powered by Swapcard Mentions

i

$

White Label App
No Swapcard Mentions

i

$

Session Tracking and Access Control

i

$

Swapcard Go: On-site hardware and equipment

i

$

AI Smart Meeting Generator

$

Advanced Banner Ads

$

Exhibitor Lead Capture

$

Exhibitor Lead Qualifiers

$

Interactive Floor Plan

$

Indoor positioning + geofencing notifications

i
USAGE

Number of Events

Unlimited

Number of Attendees Included (per year)

Custom

Attendee Volume Limit

Unlimited

Number of Exhibitor Included (per year)

30/year

Exhibitor Volume Limit

Custom

SECURITY & ACCOUNT ADMINISTRATION

Organizer Studio with unlimited number of seats

SOC 2 Type 2 Compliant

i

ISO27001 certification

i

GDPR Compliant

i

Security Review & MSA Support

Support Services

$

OPTIONAL ADD-ONS - PRICES VARY PER PLAN

Additional Attendees

$

Additional Exhibitors

$

Mobile Branded App
Powered by Swapcard Mentions

i

$

White Label App
No Swapcard Mentions

i

$

Session Tracking and Access Control

i

$

Swapcard Go: On-site hardware and equipment

i

$

AI Smart Meeting Generator

$

Advanced Banner Ads

$

Exhibitor Lead Capture

$

Exhibitor Lead Qualifiers

$

Interactive Floor Plan

$

Indoor positioning + geofencing notifications

i

$

Virtual Booth
Exhibitor profile page with custom fields, video or image header, and background image, editable from Studio and Exhibitor Center.

Documents and Items
Ability to create and link documents and items to the exhibitor profile from the Studio and Exhibitor Center.

Chat to Exhibitor
Participants can send chat messages to the exhibitor, and members can reply.

Meetings to Exhibitor
Participants can send meeting requests to the exhibitor booth, and meeting manager on the Exhibitor Center

Leads Report
Exhibitor member can download from the Exhibitor Center all their leads in an Excel file.

Lead Retrieval
Exhibitor members can scan participants’ badges to collect leads.

Lead Qualifiers
Allows exhibitors to pre-create qualification forms their team will fill for each new connection made.

Member Roles
Allows Organiser to define roles of each exhibitor member to give/restrict permissions on the Exhibitor Center.

Virtual Booth
Exhibitor profile page with custom fields, video or image header, and background image, editable from Studio and Exhibitor Center.

Documents and Items
Ability to create and link documents and items to the exhibitor profile from the Studio and Exhibitor Center.

Chat to Exhibitor
Participants can send chat messages to the exhibitor, and members can reply.

Meetings to Exhibitor
Participants can send meeting requests to the exhibitor booth, and meeting manager on the Exhibitor Center

Leads Report
Exhibitor member can download from the Exhibitor Center all their leads in an Excel file.

Lead Retrieval
Exhibitor members can scan participants’ badges to collect leads.

Lead Qualifiers
Allows exhibitors to pre-create qualification forms their team will fill for each new connection made.

Member Roles
Allows Organiser to define roles of each exhibitor member to give/restrict permissions on the Exhibitor Center.

Virtual Booth
Exhibitor profile page with custom fields, video or image header, and background image, editable from Studio and Exhibitor Center.

Documents and Items
Ability to create and link documents and items to the exhibitor profile from the Studio and Exhibitor Center.

Chat to Exhibitor
Participants can send chat messages to the exhibitor, and members can reply.

Meetings to Exhibitor
Participants can send meeting requests to the exhibitor booth, and meeting manager on the Exhibitor Center

Leads Report
Exhibitor member can download from the Exhibitor Center all their leads in an Excel file.

Lead Retrieval
Exhibitor members can scan participants’ badges to collect leads.

Lead Qualifiers
Allows exhibitors to pre-create qualification forms their team will fill for each new connection made.

Member Roles
Allows Organiser to define roles of each exhibitor member to give/restrict permissions on the Exhibitor Center.

Platform walkthrough

Event strategy consulting

Exhibitor onboarding

Faster support service levels

Access to tech specialists

Support on integrations coordination

Custom integration management

Weekly follow-up

Monthly follow-up

Quarterly business review

Semester business review

Platform walkthrough

Event strategy consulting

Exhibitor onboarding

Faster support service levels

Semester business review

Monthly follow-up

Quarterly business review

Weekly follow-up

Access to tech specialists

Support on integrations coordination

Custom integration management

Platform walkthrough

Event strategy consulting

Exhibitor onboarding

Faster support service levels

Access to tech specialists

Support on integrations coordination

Custom integration management

Weekly follow-up

Monthly follow-up

Quarterly business review

Semester business review

Event Features & Add-ons

Jump to Exhibitor Services| Services

Professional

Schedule demo

Enterprise

Schedule demo
USAGE

Number of Events

Unlimited

Unlimited

Unlimited

Number of Attendees Included (per year)

200/year

1,000/year

Custom

Attendee Volume Limit

1,000/year

10,000/year

Unlimited

Number of Exhibitors Included (per year)

5/year

10/year

30/year

Exhibitor Volume Limit

30/year

100/year

Custom

SECURITY & ACCOUNT ADMINISTRATION

Organizer Studio with unlimited number of seats

SOC 2 Type 2 Compliant

i

ISO27001 certification

i

GDPR Compliant

i

Security Review & MSA Support

Support Services

$

$

OPTIONAL ADD-ONS - PRICES VARY PER PLAN

Additional Attendees

$

$

$

Additional Exhibitors

$

$

$

Mobile Branded App
Powered by Swapcard Mentions

i

$

$

$

White Label App
No Swapcard Mentions

i

$

$

Session Tracking and Access Control

i

$

$

$

Swapcard Go: On-site hardware & equipment

i

$

$

$

AI Smart Meeting Generator

$

$

Advanced Banner Ads

$

$

Exhibitor Lead Capture

$

$

$

Exhibitor Lead Qualification

$

$

Interactive Floor Plan

$

$

Indoor positioning + geofencing notifications

i

$

*Optional add-ons are only available for Starter, Professional, and Enterprise plans.
Selected options can increase the base price of your plan.

Exhibitor Services Add-on

Jump to Event Features| Services

Virtual Booth
Exhibitor profile page with custom fields, video or image header, and background image, editable from Studio and Exhibitor Center.

Documents and Items
Provide each exhibitor with a dedicated area where they can promote products, services, sales brochures or anything at all to attendees.

Exhibitor Live Chat
Add a live chat to exhibitors' virtual booths to let them communicate with visitors in real time.

Exhibitor Meetings
Participants can send meeting requests to the exhibitor booth, and meeting manager on the Exhibitor Center.

Leads Report
Enhance exhibitors' experience by giving them a way to review lead details and summaries directly in the Exhibitor Center.

Lead Capture
Use the app to scan participant badges for simple lead collection and sharing.

Lead Qualification
Add value to exhibitors' lead collection by giving them a way to qualify leads by criteria they define.

Exhibitor Members Roles
Offer exhibitors a way of giving different members of their staff different levels of access to the Exhibitor Center.

Platform walkthrough

Event strategy consulting

Exhibitor onboarding

Faster support service levels

Access to tech specialists

Support on integrations coordination

Custom integration management

Weekly follow-up

Monthly follow-up

Quarterly business review

Semester business review

Easily integrate & unify your data

“Swapcard helped us with the integration of data across our different business units...has helped my team save 2 weeks of work per event.

Patrick Shields

Director of Customer Service | Informa Tech

View list of native integrations

Frequently Asked Questions

How do Swapcard’s subscriptions work?

Our fee is scalable and based on two components: (i) an annual license fee to use the software to run your events and manage your community that is based on your technological requirements and support, and (ii) a price based on the volume of attendees and exhibitors attending your events during the term of your subscription.

Schedule Live Demo
Can I add more attendees or exhibitors to my subscription at any time?

In case your usage of attendees or exhibitors is reaching your limit, a package of extra attendees or exhibitors can be purchased under each plan. Extra attendees can be used only during the term of your subscription, and any unused credit at the end of your term will not be rolled over to the renewal term. Please note that you cannot purchase more than 1,000 attendees or 30 exhibitors under the Starter Plan. Reach out to your account manager to purchase more attendees.

What happens if I exceed the number of attendees I have under my plan?

If you go beyond the agreed limit (for exhibitors and/or attendees), you will pass on the next plan and be charged with overage fee (20% extra for attendees, 15% extra for exhibitors). You will move from the starter plan to the professional license and from a professional license to enterprise.

What if my event needs change and I need to upgrade or downgrade?

You can upgrade your plan and purchase more attendees or exhibitors at any time. If you want to downgrade your plan, you will have to wait until the end of your subscription term. Make sure to speak with your account manager at least 90 days before we auto-renew your subscription to adapt it to your needs.

Do you offer a price per event?

Our plans are all annual subscriptions. We don't offer a price per event. The annual subscription remains the same whether you choose to run a single event or multiple events using our platform.

Can I pay for your software on a monthly basis, or do I have to pay for an annual subscription?

We don’t offer a monthly subscription. All plans are annual subscriptions with net 30 days payments.

Can I cancel my subscription at any time?

You can only terminate your subscription 90 days before its term and will remain bound until the end of your subscription. You will however continue to access our software until the end of your current billing cycle.

Do you offer custom pricing for enterprise customers?

Yes, we offer custom pricing for enterprise customers. Please contact our sales team to discuss your specific business needs and we will provide a custom quote.

Schedule Live Demo
Will my data be private and safe?

We value users and organizers privacy. Rest assured that data in the platform is safe. For more information, visit our data pledge and Security page.

Are you an NGO or nonprofit organization?

Apply for discounted pricing*
*Discounts are based on eligibility. NGOs and nonprofit organizations should be registered in their respective country to be considered. The discount does not apply to the starter plan.

Simplify event planning today!

Schedule live demo