Offering Step Conference Attendees a Personalized Event Experience
“We chose to work with Swapcard this year because of the flexibility in editing and updating the app. People connect with each other, they easily find their agenda, this is all part of the event experience.”
Haifa Yassine
Product Manager, Step
Once a series of small gatherings and workshops, Step is now the largest experiential tech festival in the Middle East: a collection of startups, digital enthusiasts, government entities, and entrepreneurs.
To engage their tech-savvy and mobile-first audience, Step sought an event app that was both intuitive, responsive and user-friendly. With Swapcard, Step Conference was able to host a personalized event that reflected each attendee's personal experience.
6,000+
participants
3,000+
messages sent
1,000+
connections made through the app
40%
usage rate
The Challenges
💫 A 360-Event Experience
One solution for two events to maintain the attendee networking experience and keep everyone engaged the whole time.
🎟 One Platform with Ticket Customizations
Step Conference's programming depended on the type of ticket the attendee purchased. It was messy.
The Results
🪪 Custom Program Based on Ticket Type
Organizers could set ticket quotes, show only relevant information to each attendee, and update parameters as required.
🛠 One Platform for Several Events
Planning processes were streamlined across events, making the participant journey between events hassle-free.
Product Manager, Step
Watch a recap
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