Driving Regional Integration Through Networking at Atlantic Convergence

''Swapcard’s ability to integrate essential features like communication, networking, and registration into one platform was a game-changer, saving us time and streamlining processes.''

Pablo Elespuru

Senior Manager Strategic Marketing Projects, DE-CIX

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Conferences

Turning Challenges into Opportunities: Driving Networking and Lead Generation in the Atlantic Region with Swapcard’s Tailored Support

Atlantic Convergence, hosted by DE-CIX, is the premier event designed to bring together the 62 countries that border the Atlantic Ocean. As one of the world’s leading internet and cloud exchange providers, DE-CIX launched this event to foster collaboration, strengthen transatlantic relationships, and create new business opportunities for high-level stakeholders, including C-level executives, enterprises, media, and local institutions.

Fostering networking opportunities and lead generation was at the heart of Atlantic Convergence’s goals. Swapcard supported Atlantic Convergence in every aspect of networking, from pre-event email campaigns and engaging newsletters that built anticipation to the advanced meeting room scheduling and seamless check-in app that facilitated smooth interactions.

Swapcard's platform supported Atlantic Convergence in achieving its goals by providing advanced networking features, streamlined event promotion, and targeted communications.

500+

attendees from 62 countries

1,780

messages exchanges

4,480

agenda views

22

exhibitors

220

meetings scheduled

668

discussions created

The Challenges

Integrate multiple databases for event management

Create a unified database by consolidating attendee information from multiple sources to simplify event planning and management.

Boost registration and send targeted communication

Drive registrations while implementing segmented communication strategies for exclusive sub-events like conferences and gatherings to enhance attendee engagement.

Provide dedicated spaces onsite for networking

Facilitate effective networking by organizing meeting rooms and implementing rules to connect the right attendees and maximize event value.

The Results

Single platform for database integration

Diverse data sources were seamlessly integrated into one platform, ensuring accurate and easily accessible attendee information.

Personalized campaigns for maximized participation

Targeted email campaigns and confirmation emails streamlined registration, ensuring a high-quality attendee base and reducing no-shows. Engaging newsletters kept participants informed and excited leading up to the event.

Streamlined connections through networking features

The creation of specific meeting rooms and the ability to book meetings in advance showcased how effectively the platform supported structured networking, ensuring attendees connected with the right people at the right time.

Fostering High Engagement and Meaningful Connections between Attendees, Exhibitors, and Sponsors

At Atlantic Convergence, three levels of participation were offered for exhibitors and sponsors: branding awareness, networking, and media approach. Swapcard was key in delivering the networking component, providing features such as dedicated meeting rooms, pre-bookable appointments, and seamless management through the app.

The platform supported the sale of exhibitor packages by showcasing the value of participation and offering a dedicated networking website page for the event. Exhibitors could chat directly with attendees, fostering engagement and facilitating meaningful connections.

Additionally, exhibitors and sponsors created detailed profiles to showcase their company information, display unlimited content, and include links redirecting attendees to their pages. Swapcard’s lead scanning feature enabled exhibitors to scan attendee badges and automatically generate new leads, ensuring their success at the event.

Exhibitor engaging with attendees at the Atlantic Convergence event

Looking Ahead: Atlantic Convergence 2025

DE-CIX impressed attendees and stakeholders by successfully creating an event from scratch, achieving global resonance, and receiving positive feedback.

Building on this success, DE-CIX is already planning the next Atlantic Convergence event, set to take place in October 2025. Join us at the next edition! More information can be found here.

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''We experienced firsthand how Swapcard goes beyond being a mere provider, becoming a true partner in the event planning process with its combination of flexibility, continuous improvement, and dedicated support.''

Pablo Elespuru

Senior Manager Strategic Marketing Projects, DE-CIX