Transitioning Global Industrie Connect From In-Person to Online

“Global Industrie has become the industry trade show of note in France. We gather 2,500 exhibitors and 45,000-50,000 attendees each year. The reason we moved towards a digital event was to offer an alternative to a physical edition that could not take place.”

Martin Capdeviole

Communications / Marketing Manager, GL Events

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Virtual

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Trade Shows & Exhibitions

The Global Industrie organizing team wanted to provide an engaging, valuable experience to their exhibitors with an all-in-one platform that captured all their data and ROI in real time.

Organizers made the decision to become data-driven and it paid off.

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Our support team accompanied them from inception to execution and even beyond, throughout the transition to virtual and the training for speakers and organizer staff. We provided them with a dedicated project manager as well as a tech manager to ensure they had everything they needed to pull off a successful online event.

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45,000+

attendees in 2019

18,500+

discussions created

6,000+

attendees during the virtual trade show

500+

scheduled meetings

The Challenges

🌏 A Multilingual Platform

As an international trade show, Global Industrie needed a platform that could support multiple languages.

💸 Give Power Back to Exhibitors

Exhibitors needed a marketplace to showcase their items.

The Results

🛍 An Innovative Exhibitor Marketplace

Swapcard worked with Global Industrie to create an innovative marketplace, plus meeting opportunities and a wishlist for attendees.

🤩 An Engaging Streaming Tool

Live discussions during webinars with Q&A and polls kept attendees engaged.

“Our transition from physical to virtual was very quick. We instantly knew we had to find out which features Swapcard offered to organize a digital event.”

Marjorie Barret

Communications Manager, GL Events Exhibition