A Smart and Secure Hybrid Experience at Bosch ConnectedWorld

“Swapcard is a very well thought-out platform with a smart and flexible feature set that could easily integrate into our existing IT infrastructure. In addition, Swapcard’s account managers were a great help during the implementation phase.”

Sarah Nizze

Head of Bosch ConnectedWorld

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Hybrid

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Corporate

Bosch Digital represents the digital pioneers within the Bosch Group who work to implement digital business and scalable solutions for Bosch and its customers.

Since 2014, Bosch Digital has hosted the Bosch ConnectedWorld event, which brings together the entire digital business, artificial intelligence, and Internet of Things community for two days of knowledge sharing, networking, and learning. The event fosters a conference, an exhibition, a hackathon, and various networking formats.

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In 2022, for the first time, the team decided to hold Bosch ConnectedWorld as a hybrid event to expand its reach to a global audience.

4,500+

active platform users

25,000+

agenda views

140

speakers and panelists on stage

85%

positive attendee feedback rate

The Challenges

The Results

The Challenge: Hosting a Reliable and Secure Hybrid Event

To host a truly hybrid event, the Bosch Digital team needed a reliable hybrid event platform with an appropriate set of features to bring together Internet of Things enthusiasts and Bosch associates from around the world to join the keynote sessions live and for free, while adhering to the Bosch IT security standards.

They decided to partner with Swapcard for its hybrid event capabilities, specifically, hybrid keynotes and breakout sessions, networking, exhibition, and to build a bridge between on-site and online attendees.

“The online event platform needed to meet our requirements for a truly hybrid feature set and provide a stable and high-performance platform to a hybrid streaming audience of 10,000 attendees and over 60 exhibitors interacting on six different virtual stages from all over the world. The platform also needed to integrate with our existing IT infrastructure. In the end, we were appreciative of Swapcard’s account managers and the support they provided.”
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- Sarah Nizze, Head of Bosch ConnectedWorld

The Solution: A Seamless Hybrid Experience with Swapcard

Swapcard met all requirements for Bosch ConnectedWorld and provided a seamless hybrid event experience to a diverse audience, including participants, speakers, and exhibitors, whether they were on-site only, online only, or hybrid. Swapcard provided white labeling, embeddable widgets, and access management, along with iframe widget integrations for the speaker overview, agenda, exhibitor overview, RTMP channels, and API for the registration tool.

Additionally, the event featured live streaming, a news feed, roundtable discussions, session chats with Q&A, interactive floor plans, push notifications, documents, and a mobile app, along with sales booths for the exhibition.

The Outcome: A Successful Hybrid Event with Positive Feedback

Bosch ConnectedWorld 2022 was a great success thanks to Swapcard’s platform and support, and the online attendee experience in particular was highly rated. The iframe-based live and on-demand streaming from the stages was among the most valuable features for the online audience.

Evaluations from the audience showed that hybrid events are a great format to extend the audience's global awareness, despite being a big organizational effort in comparison to on-site or online-only events. ‍

“Swapcard is a very well thought-out platform with a smart and flexible feature set that could easily integrate into our existing IT infrastructure. In addition, Swapcard’s account managers were a great help during the implementation phase.”- Sarah Nizze, Head of Bosch ConnectedWorld

The Support: Swapcard’s Dedicated and Responsive Team

Swapcard provided dedicated and responsive support to the Bosch team throughout the planning and execution of the hybrid event. There were regular alignment calls twice a week with the Swapcard support team available via email and as on-site support for troubleshooting. Additionally, organizers booked remote customer support for attendees during the live event, which increased platform user experience and engagement during the event.

‍"The Swapcard Studio and the content creation was quite intuitive. You can always find helpful hints in the platform’s backend and account managers were always available for more in-depth questions. The live customer support service from Swapcard was also a true value add. If you’re interested in hosting highly professional complex hybrid events, Swapcard is a great choice!”- Sarah Nizze, Head of Bosch ConnectedWorld

The Verdict: Swapcard is a Great Choice for Hosting Highly Professional Complex Hybrid Events

The Bosch ConnectedWorld team concluded that Swapcard is a high-performing platform with a smart feature set, applicable for many use cases and devices. The platform is highly adjustable to every need and design, provides some truly hybrid features, supports the management of multiple user groups, and provides many APIs.

The organizers are also grateful for Swapcard's great event management support and eagerness to find solutions for all kinds of challenges, along with providing relevant IT security information.

Looking Ahead: Bosch ConnectedWorld 2024

The Bosch team is already planning the next ConnectedWorld event, which will take place in February 2024. See you at the next event! More information can be found here.