• The most common blind spots and pitfalls of event organizers and how you can avoid them
• How to boost exhibitor ROI, leading to happy exhibitors who re-book
• Three simple ways to help exhibitors increase their lead generation up to 750%
• How much can AI really impact event networking
• Tips to maximize engagement before, during, and after your next event

Are you aware of the key data metrics that significantly influence attendee engagement and directly contribute to revenue growth? At UFI European Congress we demonstrated how to transform events into dynamic, revenue-boosting experiences that surpass both attendee and sponsor expectations.

Learn how you can:

1. Align engagement metrics with key business outcomes to maintain a competitive edge

2. Build pre-event anticipation and post-event connections to increase the value and impact of your events

3. Adopt practical solutions and techniques from real-world use cases to drive measurable success for your trade show or conference

Join experts from ExpoFP and CrowdConnected in an insight-packed session hosted by Swapcard on how to:

1. Boost exhibitor and sponsor value with data analytics and engagement insights

2. Create personalized attendee experiences that drive higher engagement and satisfaction

3. Keep ahead of the curve by anticipating future trends in data collection and management

1. Provide insights and guidance to demonstrate event impact and maximize exhibitor ROI

2. Build strategic partnerships to extend the value and engagement of your event

3. Adapt to the shifting dynamics of the events industry by using event tech

• Demonstrate tangible ROI impact and encourage repeat investment in your trade show
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• Blend in-person and digital experiences, from premium tours to in-booth sessions, to maximize attendee engagement and exhibitor ROI
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• Align exhibitor offerings and event goals to your trade show strategy and foster a meaningful relationship

1. Create an audience-focused registration experience to personalize event journeys for speakers, attendees, exhibitors, and sponsors.

2. Design a user-friendly form and effective registration process that enhances engagement and minimizes drop-offs and no-shows.

3. Utilize registration data to understand your audience, make informed decisions, and optimize future event performance.

How to elevate your trade show marketing to drive engagement, secure qualified leads for your exhibitors and sponsors, and predict your event’s ROI through data-driven forecasting.

Meet and learn from two experts in content creation: IAEE’s Marsha Flanagan and HIMSS’ Elizabeth George.

It’s more important than ever to be adaptable and stay ahead of changes in the trade show industry. Don’t miss this interactive discussion about:

• Effectively measuring trade show content ROI
• Incorporating AI to impact content creation
• Amplifying post-event content to build relationships with attendees

We’ll dive deep into how this impacts the future of content creation.

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• How to extend the reach and ROI of your event beyond the show dates

• Save valuable time and resources better spent elsewhere

• Maintain momentum in-between scheduled events

As a leading voice in the waste, recycling, and organics industry, Informa’s Liz Bothwell is the driving force behind WasteExpo, North America’s largest sustainability trade show.

• Learn to reduce your trade shows' environmental, social, and economic impact
• Get insider knowledge on the latest developments in sustainability practices
• Gain valuable insights and strategies that you can apply to your own events

• Get ahead of the pack and incorporate more social responsibility ahead your peers

• Implement cost-effective measures to create less waste and reduce your carbon footprint

• Influence your audience and your colleagues by amplifying your brand image

Telling your brand’s story should be a key piece of your marketing strategy.‍

In this episode of Marketing Minutes you'll learn how to:

• Elevate your brand experience through the art of storytelling

• Curate effective programming and authentic presentation

• Generate a better attendee experience

We all need strong leaders to challenge, motivate, and inspire us. But how can we learn to develop those qualities within ourselves?

In this episode of Marketing Minutes you'll learn how to:‍

• Lead the ultimate dream team

• Become the awesome boss you always wanted to be!

Music is an effective way to communicate a message in a concise and memorable way, making it a great tool for brand marketing. It can establish a strong connection between brands and consumers by creating a shared experience.‍

In this episode of Marketing Minutes you'll learn how to:‍

• Set the perfect mood for your experience

• Grow a community through a shared love of music

• Deliverable memorable messages to your target audience