8 Tips for Turning Trade Show Content into Marketing Gold
What you'll learn
• How to extend the reach and ROI of your event beyond the show dates
• Save valuable time and resources better spent elsewhere
• Maintain momentum in-between scheduled events
Transcript
Insights from 2,000+ Events: Explore key learnings from our research into engagement trends across trade shows, exhibitions, and conferences. AI Technology and Engagement Patterns: Discover the technologies and behaviors that drive meaningful connections and lead generation.
About the Experts

Megan Saad
Senior Account Executive at Sessionboard
Megan is a marketing leader who has spent over a decade partnering with organizations to drive attendance to events with a focus on the power of content while they do it. Formerly the Marketing Director at IAAPA - The Global Association for the Attractions Industry and now a Senior Account Executive at Sessionboard, she is passionate about the events industry and bringing communities together.
Create customized event experiences that drive higher engagement & exhibitor ROI
