Leveling Up Your Trade Show ROI: Is Data the Missing Piece?

As Chief Product Officer (CPO) & Co-founder at Swapcard, Godefroy aims to fulfill the vision of creating and facilitating meaningful connections in the event industry for more than 10 years. He has a profound passion for leveraging technology to solve real-world problems, especially in making events more engaging, and efficient. Godefroy leads a team of sixty skilled software engineers, designers, and product owners at Swapcard, who are focusing on delivering the best platform experience by relaying on user feedback and agile development.

Mark Maydon is a founder director at Crowd Connected, an indoor positioning specialist focused on making experiences better and trusted by leading brands around the globe in smart buildings, healthcare and events.Crowd Connected built its reputation by working with app vendors and map providers to provide attendees and end users with a sixth sense, empowering them to search, locate and find.Mark has almost 10 years' hands-on experience deploying Crowd Connected’s technology. His primary focus is customer success across the company’s expanding portfolio of enterprise clients.

Ross Sudentas is the founder and CEO of ExpoFP, a company that creates interactive floor plans for events. ExpoFP gained a prestigious Tech Competition Award from IAEE in 2022. Among ExpoFP's clients are leading international trade shows such as IMEX, Money 20/20, GITEX Africa, CWIEME Berlin, and event suppliers such as Swapcard, and others. Ross has more than 20 years of experience in software development and management. In his spare time, he enjoys building things, hiking, biking, and spending time with his kids.