6 Green Practices for Trade Show Organizers
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What you'll learn
• Get ahead of the pack and incorporate more social responsibility ahead your peers
• Implement cost-effective measures to create less waste and reduce your carbon footprint
• Influence your audience and your colleagues by amplifying your brand image
Transcript
Insights from 2,000+ Events: Explore key learnings from our research into engagement trends across trade shows, exhibitions, and conferences. AI Technology and Engagement Patterns: Discover the technologies and behaviors that drive meaningful connections and lead generation.
About the Experts
Lina Allen
Event Marketing Manager at Act-On
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Lina Allen is the Event Marketing Manager at Act-On Software, a marketing automation solution. She spearheads Act-On's event marketing strategy, executing 20-25 events per year, with a focus on generating demand and building the company's brand. Outside of work, she's passionate about traveling, hiking, and spending time outdoors. A University of Oregon graduate, she resides in Portland, Oregon (when she's not traveling).
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Create customized event experiences that drive higher engagement & exhibitor ROI
