Event engagement gaps & lessons from 2.5M attendees

XChange Session: Data & Decisions to Drive Revenue and Engagement

Event Engagement is NOT Networking

Leveling Up Your Trade Show ROI: Is Data the Missing Piece?

The Trade Show Organizer-Exhibitor Engagement Model is Outdated

Get a Live Q&A from our Experts

Proven ROI Hacks for Exhibitor Success in 2024

Design Event Registration Like an Expert

7 Proven Strategies to Generate More Revenue as an Exhibition Organizer

What is the Future of Content Creation in the Trade Show Industry?

8 Tips for Turning Trade Show Content into Marketing Gold

Sustainability with Informa’s Liz Bothwell

6 Green Practices for Trade Show Organizers

8 Storytelling Tips to Supercharge Your Brand Experience Strategy

8 Sure-fire Ways to Become an Awesome Boss

Episode 6: analytics dashboard, AI recommendations upgrades and more!

Episode 7 • Community updates, Advanced attendees and sessions search, meetings and sessions overlap, Leads report restrictions enhancement

Episode 9 • Instant offline lead retrieval, Redesigned event list, Email editor refresh, Twine integration, and community updates

End of the Year Edition • Community updates, Multiple tickets display, Internal pages tabs, Archiving events, Quick newsfeed channel selection

8 Learnings From Music to Jazz-up Your Brand Marketing

What you'll learn

  • The most common blind spots and pitfalls of event organizers and how you can avoid them
  • How to boost exhibitor ROI, leading to happy exhibitors who re-book
  • Three simple ways to help exhibitors increase their lead generation up to 750%
  • How much can AI really impact event networking
  • Tips to maximize engagement before, during, and after your next event
Published:
October 2, 2024

Resources

What you'll learn

Are you aware of the key data metrics that significantly influence attendee engagement and directly contribute to revenue growth? At UFI European Congress we demonstrated how to transform events into dynamic, revenue-boosting experiences that surpass both attendee and sponsor expectations.

Published:
June 12, 2024

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What you'll learn

Learn how you can:

1. Align engagement metrics with key business outcomes to maintain a competitive edge

2. Build pre-event anticipation and post-event connections to increase the value and impact of your events

3. Adopt practical solutions and techniques from real-world use cases to drive measurable success for your trade show or conference

Published:
June 19, 2024

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What you'll learn

Join experts from ExpoFP and CrowdConnected in an insight-packed session hosted by Swapcard on how to:

1. Boost exhibitor and sponsor value with data analytics and engagement insights

2. Create personalized attendee experiences that drive higher engagement and satisfaction

3. Keep ahead of the curve by anticipating future trends in data collection and management

Published:
April 17, 2024

Resources

What you'll learn

1. Provide insights and guidance to demonstrate event impact and maximize exhibitor ROI

2. Build strategic partnerships to extend the value and engagement of your event

3. Adapt to the shifting dynamics of the events industry by using event tech

Published:
March 13, 2024

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What you'll learn

What to expect

  • A Deep Dive into a Specific Feature of Swapcard (15 min): During this 15-minute session, we will demonstrate how to set up a specific feature on Swapcard
  • Live Q&A: Have burning questions about Swapcard features? Get answers directly from our experts during the live Q&A session

Why attend

  • Gain practical insights to streamline the platform
  • Interact with experts in a collaborative environment
  • Get personalized support tailored to your specific needs
  • Unlock the full potential of Swapcard

Reserve your seat

Seize this opportunity to learn, engage, and transform your event experiences with Swapcard. Register now to secure your place at this exclusive live Q&A session. Don't delay — spaces are limited!

Published:
May 25, 2023

Resources

What you'll learn

  • Demonstrate tangible ROI impact and encourage repeat investment in your trade show
  • Blend in-person and digital experiences, from premium tours to in-booth sessions, to maximize attendee engagement and exhibitor ROI
  • Align exhibitor offerings and event goals to your trade show strategy and foster a meaningful relationship

Published:
January 17, 2024

Resources

What you'll learn

1. Create an audience-focused registration experience to personalize event journeys for speakers, attendees, exhibitors, and sponsors.

2. Design a user-friendly form and effective registration process that enhances engagement and minimizes drop-offs and no-shows.

3. Utilize registration data to understand your audience, make informed decisions, and optimize future event performance.

Published:
November 22, 2023

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What you'll learn

How to elevate your trade show marketing to drive engagement, secure qualified leads for your exhibitors and sponsors, and predict your event’s ROI through data-driven forecasting.

Published:
August 30, 2023

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What you'll learn

Meet and learn from two experts in content creation: IAEE’s Marsha Flanagan and HIMSS’ Elizabeth George.

It’s more important than ever to be adaptable and stay ahead of changes in the trade show industry. Don’t miss this interactive discussion about:

  • Effectively measuring trade show content ROI
  • Incorporating AI to impact content creation
  • Amplifying post-event content to build relationships with attendees

We’ll dive deep into how this impacts the future of content creation.

Published:
June 5, 2023

Resources

What you'll learn

• How to extend the reach and ROI of your event beyond the show dates

Save valuable time and resources better spent elsewhere

Maintain momentum in-between scheduled events

Published:
May 2, 2023

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What you'll learn

As a leading voice in the waste, recycling, and organics industry, Informa’s Liz Bothwell is the driving force behind WasteExpo, North America’s largest sustainability trade show.

  • Learn to reduce your trade shows' environmental, social, and economic impact
  • Get insider knowledge on the latest developments in sustainability practices
  • Gain valuable insights and strategies that you can apply to your own events
Published:
April 26, 2023

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What you'll learn

• Get ahead of the pack and incorporate more social responsibility ahead your peers

• Implement cost-effective measures to create less waste and reduce your carbon footprint

• Influence your audience and your colleagues by amplifying your brand image

Published:
April 19, 2023

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What you'll learn

Telling your brand’s story should be a key piece of your marketing strategy.

In this episode of Marketing Minutes you'll learn how to:

• Elevate your brand experience through the art of storytelling

• Curate effective programming and authentic presentation

• Generate a better attendee experience

Published:
October 26, 2022

Resources

What you'll learn

We all need strong leaders to challenge, motivate, and inspire us. But how can we learn to develop those qualities within ourselves?

In this episode of Marketing Minutes you'll learn how to:

• Lead the ultimate dream team

• Become the awesome boss you always wanted to be!

Published:
November 16, 2022

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What you'll learn

Published:
October 6, 2022

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What you'll learn

Published:
November 3, 2022

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What you'll learn

Published:
January 5, 2023

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What you'll learn

Published:
December 8, 2022

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What you'll learn

Music is an effective way to communicate a message in a concise and memorable way, making it a great tool for brand marketing. It can establish a strong connection between brands and consumers by creating a shared experience.

In this episode of Marketing Minutes you'll learn how to:

• Set the perfect mood for your experience

• Grow a community through a shared love of music

• Deliverable memorable messages to your target audience

Published:
December 7, 2022

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